Privacy & Cookies

Natural Serenity LTD, trading as DION London, is dedicated to safeguarding the information we receive from you, which we use to deliver the product(s) and/or service(s) you request from us.

When you make purchases from us, we collect your details to ensure that we can fulfil our contractual obligations, such as processing orders and addressing payment queries.

Your rights

You have rights under the UK GDPR:

  • The right to access personal data held about you.
  • The right to be informed about how and why your data is used.
  • The rights to have your data rectified, erased or restricted.
  • The right to object.
  • The right to portability of your data.
  • The right not to be subject to a decision based solely on automated processing.

You can read more about your rights on the Information Commissioner’s Office’s (ICO) website here.

How we process, protect, and store your personal information

The data we collect from you is handled by employees directly (or indirectly) employed by Natural Serenity LTD. These employees are involved in order fulfilment, processing payment details, and providing customer support.

Your information is securely stored on our systems. Here’s how we safeguard your personal data:

 

  • We do not transfer your personal data outside of the EU without your consent.
  • We have implemented accepted standards of technology and operational security to protect personal data from loss, misuse, or unauthorised alteration or destruction.
  • Please note that while we strive for security, the transmission of information over the internet can never be guaranteed to be 100% secure. For online payments, we use 256-bit Secure Socket Layer encryption to encrypt your inputted information.
  • We will promptly notify you in the event of any breach of your personal data that might expose you to serious risk.

Cookies

A “cookie” is a file in your web browser that allows us to recognise your computer when you visit our site. Cookies are commonly used to collect information and monitor website traffic. They also enable us to provide a personalised service, such as saving your email address for quicker logins. You can disable cookies in your web browser, but this can limit certain features on our website.

Usage of cookies

We use various types of cookies on our websites, including strictly necessary, performance, marketing, functional, and targeting cookies. You can adjust your cookie preferences at any time through your browser settings.

Customer reviews

At Natural Serenity LTD, we value your feedback and encourage you to share your thoughts and experiences with our products through online reviews. When you submit a review on our website or through third-party platforms, please be aware of the following:

  • Public display: Your review, including any personal information you choose to disclose (such as your name or username), may be publicly displayed on our website or on third-party review platforms.
  • Moderation: We reserve the right to moderate and approve reviews before they are published to ensure they meet our guidelines and do not contain inappropriate content.
  • Use of reviews: By submitting a review, you grant us the right to use, reproduce, and display your review for promotional purposes, both online and offline.
  • Anonymous reviews: If you prefer to submit an anonymous review, please refrain from including any personally identifiable information in your review.
  • Third-party platforms: If you submit a review through a third-party platform, such as social media or review websites (such as Trustpilot, Google Reviews, etc.), please review their privacy policies and terms of service, as they may differ from ours.
  • Response to reviews: We may respond to customer reviews for clarification, assistance, or to address any concerns raised. Our responses may also be publicly visible.
  • Data protection: We are committed to protecting your privacy and will not disclose any personal information beyond what is necessary for the purpose of displaying your review.

How we use your information for marketing purposes

We may use, disclose, or otherwise handle your personal information to promote our products and services through various means, including targeted advertising. We collaborate with third-party digital marketing agencies (such as Digital Epix) to distribute advertisements on our behalf.

These marketing agencies may employ cookies, pixel tags, and similar technologies to gather device identifiers, online or network activity data, commercial insights, or inferences, such as details about the websites you visit over time and the advertisements you interact with. This information is used to deliver targeted advertisements tailored to you or your preferences.

You have the option to opt out of cookie-based advertising based on your visits to our websites by adjusting your cookie preferences. Please be aware that even if you opt out, you may still encounter advertisements from us; however, these ads will not be personalised based on your browsing history and may therefore be less relevant to your interests.

Additionally, we collaborate with third-party platforms, including those operated by social networks, to display advertisements or assess the effectiveness of our marketing campaigns. We may convert your email address, telephone number, or other details into a unique identifier and use this to match user profiles on these platforms or other available data. This matching process allows us to deliver advertisements to you and others on these platforms. If you prefer that we do not use your personal information in this manner, you can request this by contacting us.

How to contact us

If you have any questions or comments about this privacy policy or wish to exercise your rights, you can contact us here.

If we need to contact you regarding any event involving your personal information, we may do so via postal mail, telephone, email, or through a notice on our website.